The Indian cement leader, Wonder Cement has stepped up as the title sponsor of the upcoming India-Sri Lanka series, kicking off July 27, 2024.
This marks Wonder Cement’s first foray into major cricket series sponsorship, reflecting a strategic push to leverage the sport’s immense popularity and connect with passionate fans across the subcontinent.
Speaking on the association Vivek Patni, Director of Wonder Cement, said, “This series marks the first time our brand will take up the Title sponsorship, we are looking forward to this historic moment for our brand to engage with cricket fans across the subcontinent. Cricket is the most loved game and attracts audiences across the country. We are looking to connect with cricket fans and increase visibility as well as build our brand presence through this platform. After our ground-breaking association with the IPL earlier this year, we are poised to captivate a dedicated cricket audience once more. This partnership also marks the launch of impactful CSR initiatives, Neev, solidifying our commitment to cricket with a cause like never before.”
Upul Nawaratne Bandara, Head of Marketing, Sri Lanka Cricket, added, “Whilst thanking Wonder Cement for coming forward to be a partner of this series, I am confident that your brand will gain remarkable recognition in this region and even beyond.”
Bhairav Shanth, Co-Founder of ITW Universe, said, “It is a matter of great pride for us to bring a brand like Wonder Cement on board as the Title Sponsor for this series and we are grateful for their trust in ITW to drive this association. I’d also like to thank Sri Lanka Cricket for their continued faith in ITW as we actively work towards creating path-breaking partnerships like this one and push the boundaries and redefine what is possible in Sports Marketing, and in cricket in particular.”
Wonder Cement’s logo will be prominently displayed behind the wicket, on stumps, and throughout the stadium, ensuring maximum brand exposure throughout the series. The company will further amplify its presence with strategic activations during matches, including the National Anthem ceremony, batsman entry, and CSR activities.
Established in 2010, Wonder Cement, a brand under the RK Group umbrella, is a fast-growing cement producer with a vision of market leadership. Wonder Cement’s sponsorship underscores its strategic approach to brand building and engagement with the cricket-loving Indian audience. This follows its earlier association with the Indian Premier League (IPL) as an official umpire partner, solidifying its growing focus on sports marketing.
Beyond Wonder Cement, Floki‘s PlayToEarn MMORPG, Valhalla, joins the series as an associate sponsor.
ITW Universe facilitated the pact between the parties involved.
The India-Sri Lanka tour commences with a three-match T20I series starting July 27, followed by a three-match ODI series beginning August 2. Catch all the action on the Sony Sports Network. This series will be the first under the leadership of new coaches, Gautam Gambhir for India and Sanath Jayasuriya, interim head coach for Sri Lanka.