Cricket South Africa (CSA) has announced a new partnership with Wonder Cement, a prominent Indian cement manufacturer, as the official title sponsor for the upcoming T20 International (T20I) series between South Africa and India.
The partnership will add extra excitement to the series, with Wonder Cement offering fans the chance to win a signed cricket ball from the winning captain. Additionally, the Neev Foundation, an initiative by Wonder Cement, will donate 10 cricket kits to aspiring young cricketers for every first 100 runs scored in each inning.
Commenting on the partnership, CSA Chief Executive Officer, Pholetsi Moseki, said, “CSA is honoured to welcome Wonder Cement as the title sponsor for this exciting T20 International series between South Africa and India.
“This partnership not only brings together two cricketing powerhouses but also aligns with our shared vision of using sport as an inclusive platform for everyone to excel.”
Mr Vivek Patni, Director of Wonder Cement, added, “We are building on what we have achieved through cricket so far. It was truly great to sponsor India’s Tour of Sri Lanka and use cricket as a platform to engage with not just our distributors but also our customers. “It is a matter of great pride to associate once again with India’s Tour of South Africa, which promises to be a very hard-fought series.”
Bhairav Shanth, Co-Founder of ITW Universe, said, “ITW Universe is proud to facilitate a partnership between Wonder Cement and Cricket South Africa for India’s Tour of South Africa, and we look forward to a long and mutually beneficial relationship between all stakeholders.”
Founded in 2012, Wonder Cement is a leading cement producer in India. Known for its high-quality products and commitment to sustainability, Wonder Cement has established a strong presence in the market. The company’s involvement in sports sponsorship, including the Indian Premier League (IPL) and the recent India Tour of Sri Lanka, demonstrates its dedication to community engagement and the promotion of sports.
The pact was brokered by an Indian consulting and management entity, ITW Universe. The company provides expertise in events, content creation, talent management, PR, and digital marketing.
The India tour of South Africa 2024 is set to be a thrilling contest between two cricketing giants. The four-match T20I series will occur from November 8 to November 15, 2024, across Durban, Gqeberha, Centurion, and Johannesburg.