Along with the increase in the viewership for the Indian Premier League 2020, Jio Women’s T20 Challenge has also witnessed a big rise in numbers for television viewership. According to ESPN Cricinfo, WT20C managed to garner 5.34 billion minutes in viewership, which is close to 2.54 times the viewership for the last edition.
The rise in viewership will make sure that sponsorship deals get much bigger in the next edition of the tournament. WT20C bagged a title sponsorship deal with Reliance Jio this season. With more exposure to the tournament, more brands will be looking to invest in this tournament from next season.
Women’s T20 Challenge was a tournament introduced by the Board of Control for Cricket in India (BCCI) three years ago. The tournament has three teams playing against each other twice during the league. The two best teams then participate in the final. Players from across the globe have been participating in this tournament for three seasons in a row.
The rise in viewership is a big boost for women’s cricket in India. However, there is still a lot of work for BCCI to do for women’s cricket compared to countries such as Australia and England. A much longer T-20 tournament and a bigger domestic circuit will be the next steps for BCCI to improve women’s game in the country.
Considering the success of women’s Big Bash League in Australia, BCCI also needs to have a much bigger tournament soon. Moreover, the scheduling of the tournament also needs to be better as WBBL clashed with WT20C this year, restricting many top players from participating in WT20C.