Women’s Handball League partners with Nivia Sports to elevate the game in India

This multi-year deal has named Nivia the official sponsor, providing essential equipment like balls, kits, and other gear for the WHL.

The Women’s Handball League (WHL), spearheaded by Pavna Sports Venture, has joined forces with Nivia Sports, a leading Indian sporting goods manufacturer, in a strategic partnership.

This multi-year deal has named Nivia the official sponsor, providing essential equipment like balls, kits, and other gear for the WHL.

This collaboration signifies a significant stride towards propelling women’s handball in India.

The partnership ensures a professional playing experience for WHL athletes. Nivia’s involvement goes beyond supplying equipment.

Priya Jain, Executive Director of Pavna Industries & Chairperson of Pavna Sports Venture, said, “This strategic alliance with Nivia Sports will be a major milestone in our quest to position handball as a leading Olympic Sport in India. By partnering with a brand synonymous with excellence, we are set to establish world-class standards that will elevate the Women’s League and the sport as a whole. This collaboration will also enhance the quality of play at every level, from grassroots initiatives to elite competitions, and inspire countless young athletes to embrace handball. Together, we envision a future where handball flourishes as a premier sport, cultivating the next generation of champions.”

Rajesh Kharabanda, Managing Director of Nivia, added, “The Indian Women’s handball team is currently ranked 5th in Asia, and our ambition is to see them reach new heights, with the potential to qualify for the 2032 Olympics. We believe that using top-notch balls, gear, and equipment will significantly boost the sport’s popularity. The Women’s Premier League will be instrumental in this journey. This partnership is more than just a sponsorship; it is a strategic alliance in our mission to elevate handball in India and across Southeast Asia.”

Beyond the sponsorship, the WHL and Nivia are launching the “Future Handball Champions Program.” This initiative aims to identify and cultivate talented young Indian handball players. Through nationwide talent hunts, aspiring athletes will have a platform to showcase their skills and potentially compete in the upcoming WHL season.

Nivia Sports, founded in 1934, boasts a rich legacy. Headquartered in Jalandhar, Punjab, the entity designs and manufactures a wide range of sporting equipment, apparel, and footwear. Its presence is prominent at major sporting events, having supplied official balls for leagues like the Indian Super League (ISL) and FIBA-certified basketballs.

Pavna Sports, a venture of the Pavna Group, is a multifaceted organization dedicated to promoting Indian sports, with a particular focus on nurturing young talent.

The WHL, scheduled for kick-off in January 2025, promises to be a groundbreaking event in Southeast Asia. The league will feature prominent players from India and abroad, including athletes from Europe, Africa, and the Middle East.

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