The ICC Women’s Cricket World Cup 2025 has opened with a powerful commercial statement, attracting a roster of premium sponsors that reflects the tournament’s rising stature as a standalone global property.
From technology powerhouse Google to the International Gemological Institute (IGI), the sponsorship line-up also includes Hindustan Unilever Limited (HUL), Rexona, and the State Bank of India (SBI), cutting across categories from tech and FMCG to banking and luxury.
The diverse portfolio underscores how brands increasingly view women’s cricket as more than a sporting spectacle; it is now a high-value platform to connect with dynamic, engaged, and high-intent audiences. With the tournament being broadcast and streamed by JioStar, brands have secured visibility across television, digital, connected TV, and in-stadium activations.
Commenting on the occasion, Anup Govindan, Chief Revenue Officer – Sports, JioStar, said, “We are thrilled to welcome this incredible mix of sponsors for JioStar’s coverage of the ICC Women’s World Cup 2025. Each sponsor brings unique strengths and a shared vision to elevate women’s cricket on a global stage. With marquee brands from technology, lifestyle, and consumer industries on board, this edition of the World Cup will not only inspire millions of fans but also create impactful opportunities for brands to connect with high-intent audiences across platforms.”
Tehmasp Printer, Global CEO, International Gemological Institute, added, “IGI proudly supports the Women’s World Cup: a celebration of grit, brilliance, and authenticity. Just as every diamond undergoes a journey of pressure and precision to shine at its brightest, so do the exceptional women cricketers who represent their nations on the world stage. As a global authority in grading diamonds, colored gemstones, and fine jewelry, IGI empowers consumers, especially women, to make confident, informed choices. Together with broadcaster JioStar, this collaboration amplifies awareness and inspires women to embrace their brilliance on the field and beyond. With women as our core audience, we want them to enjoy the experience of buying diamonds & fine jewelry without worrying about authenticity, simply by asking for the IGI certification report.”
The 2025 edition, jointly hosted by India and Sri Lanka, has already begun with India Women defeating Sri Lanka in the opening fixture. Attention now turns to Indore’s Holkar Cricket Stadium, where defending Women’s Cricket World Cup champions Australia face arch-rivals New Zealand in the tournament’s second match, a fitting showcase of the high-intensity cricket and premium brand engagement that will define this World Cup.
