The Premier League club Wolverhampton Wanderers have brought onboard Royal Caribbean as their new training kit sponsor.
Royal Caribbean International, also previously known as Royal Caribbean Cruise Line, is a cruise line brand founded in 1968 in Norway and operated as an exclusively owned subsidiary of Royal Caribbean Group since 1997.
The deal between both the clubs has been agreed to run until the end of the 2022-23 season, with Royal Caribbean taking up the designation of ‘Official Training Wear Partner’.
Ben Bouldin, vice-president EMEA at Royal Caribbean International, said: “As Royal Caribbean returns to service around the world and prepares for an incredible 2022, this partnership with Wolverhampton Wanderers FC presents a brilliant platform to broaden our visibility and reach.”
“We are already a very popular holiday brand among those living in the Midlands, with an appeal from a wide range of holidaymakers. We are delighted to be involved with the Premier League through this high-visibility partnership, which will enable us to reach new audiences across multiple channels.”
Somewhere else in the Premier League, Newcastle United has become the newest club to add the online payment platform AstroPay in their sponsor’s portfolio.
AstroPay will become the new ‘Official Payments Solutions Partner’ of the club. They will get access to exclusive benefits at Newcastle’s St James Park stadium.