English Premier League side Wolverhampton Wanderers announced their sponsorship deal with the energy drink brand Monster Energy. The deal will see Monster Energy become the official energy drink partner for the club and Wolves Esports.
The esports division of the Wolves will be receiving the energy drink products and the induced branding of Monster Energy on the e-sport team’s jersey.
Russel Jones, General Manager of Marketing and Commercial Growth at Wolverhampton Wanderers said, “We are thrilled to welcome Monster Energy to the pack as our official energy drink partner. Monster shares our brave, challenger mentality and have successfully activated their brand across a portfolio of action sports, esports, motor racing and some more traditional sports. It’s a model we admire and are keen to learn from. It’s exciting to see them so heavily involved in esports, and a partner of our good friends at Evil Geniuses. We look forward to working together to push the boundaries of sponsor activation throughout the term of our deal.”
Under the guidance of the new coach Bruno Lage, Wolverhampton Wanderers will go into the 2021/22 season in hopes to secure a place in the European competitions. Last year, the Wolves finished in 13th place with 45 points in 38 games.
With the deal between Wolves and Monster Energy, the energy drink will promote its brand at the club’s training centre and the home stadium of Wolverhampton Wanderers with matchday advertisements, induced branding on all the club and the esports team’s digital platforms.
Jimmy Goodrich, SVP of Marketing at Monster Energy said “We’re incredibly proud to be able to announce our partnership with Wolves and look forward to bringing that same sense of excitement to the wider fanbase. Like them, we’re longing to step back into capacity stadiums as soon as possible and are excited about how we work with the club and the fans, both in the UK and abroad.”