The Premier League club, Wolverhampton Wanderers, has signed a sponsorship association with Footballco’s youth football brand, NXGN.
In this association, NXGN has been named the principal partner of the Wolves Academy. In addition, the logo of NXGN will be seen across the shirts of six of Wolves’ academy teams, and the two parties involved will also curate content around the club’s young members.
NXGN was established by GOAL, Footballco’s global media brand, in 2016 as an award commemorating talented young players from the sport.
NXGN was later launched as a standalone social-first media brand to track the forthcoming generation of youth culture and the young blood influencing football. Along with placements around the Wolves academy, the brand’s logo will be featured on the front of Wolves’ under-12s till the under-18s academy teams
Andy Jackson, Head of Partnerships for Footballco said, “Wolves’ pioneering work in music, gaming and fashion, as well as the excellent work by their academy, aligns perfectly with NXGN’s ambition to not only showcase the best young players but also cover youth football culture beyond the pitch, in formats and on channels that resonate with Gen-Z and Gen-A fans.
“We’re looking forward to working with Wolves and showing our audience what life is like at a Premier League academy.”
Russell Jones, General Manager for Marketing and Commercial Growth at Wolves, said, “I’m delighted to welcome Footballco to the Wolves family.
“Footballco fully shares our vision of integrating football, fashion, music and gaming and is the world’s largest football publisher, reaching over 600 million people per month. I’m sure many of our fans will already be familiar with their popular football brands like GOAL, Mundial, INDIVISA and NXGN.
“Aside from growing the story of the Wolves Academy, this partnership will help Wolves and our partners increase our global reach. I’d like to thank Andy and the team for their work so far and look forward to an exciting year ahead.”
Apart from this brand-new deal, the Wolves also landed a partnership with Reconomy Group, Trade Nation, 12Bet, and AstroPay, after the conclusion of the previous English top-flight season.
The Wolves are having a forgettable season so far as they have acquired the 19th spot on the table with 19 points. The team will be looking forward to performing well to avoid relegation. The team will be next seen in action tonight against Brentford at 7:30 PM IST.