Unilever-owned antiperspirant brand Sure has signed a sponsorship deal with Wolverhampton Wanderers. This deal will make Sure as the club’s official training wear sponsors. Its logo will appear on all first-team training wear worn by the Wolves players and staff throughout the 2020-21 season.
Sure is one of the leading brands in the deodorant industry for more than four decades. They started exploring sponsorship deals in the Premier in 2018 by joining hands with Manchester City. A deal with Wolves will help them to get further exposure.
Russell Jones, general manager for marketing and commercial growth at Wolves, said, “We are delighted to welcome Sure to the Wolves family. For over 50 years, Sure have had a deep belief in innovation and science and it is this philosophy that has helped them become the world’s number one antiperspirant brand in the sport. Through this partnership, Wolves will work with Sure to continue their involvement within the passion of football in the UK and encourage people to live an active and healthy lifestyle.”
Alice Duffill, senior brand manager for Sure UK and Ireland, said, “We are thrilled to be adding Wolves to our growing list of partners. Football is by far the most-watched sport in the UK and continues to give fans a boost, even during the most difficult of times. The sport is a key passion point for our target audience, and we hope we can utilise our partnerships to encourage people to move more to live more, making every moment matter.”