The Women’s National Basketball Association (WNBA) has announced a new multiyear partnership with global footwear and apparel brand Skechers, further strengthening the league’s growing commercial portfolio ahead of its landmark 30th season in 2026.
Under the agreement, Skechers has become an official partner of the WNBA, with the collaboration spanning league events, digital and social content, fan engagement initiatives, and integrated marketing campaigns throughout the season.
The partnership arrives at a time of unprecedented momentum for the WNBA, as the league continues to attract major global brands amid record growth in attendance, television viewership, merchandise sales, and cultural relevance. Recent additions to the WNBA’s sponsorship roster include P&G, Xfinity, Kia, Booking.com, and DoorDash.
WNBA Chief Growth Officer Colie Edison said, “We’re excited to welcome Skechers to the WNBA family at a moment of extraordinary momentum for our league. This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide. We look forward to collaborating with Skechers to create unique fan experiences, deepen engagement, and elevate the players who power our league.”
David Weinberg, Chief Operating Officer at Skechers, added, “Partnering with the WNBA illustrates our long-term commitment to promoting women’s basketball and elevating the athletes who are enthusiastic about the game at every level. Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take centre stage in the WNBA for the first time. We look forward to leveraging the league’s exploding popularity to help grow the sport while introducing our signature Comfort That Performs to even more athletes around the world.”
For Skechers, the deal represents another major step in the company’s aggressive expansion into basketball. Traditionally recognised for its lifestyle and performance footwear categories, the brand has rapidly increased its investment in professional basketball through athlete endorsements and the development of dedicated basketball footwear lines.
Skechers currently partners with WNBA players Jackie Young, Rickea Jackson and Kiki Iriafen, all of whom praised the company’s commitment to supporting women’s basketball and female athletes.
Jackie Young said, “For me, it’s all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season. This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can’t wait to see more players in the S on the court soon.”
Rickea Jackson continued, “The Skechers team constantly checks in with me for feedback and ideas, so they’ve been a great partner for me as a player, and I know they’ll be a fantastic partner for the league. And of course I love the shoes—they look and feel great on the court. It is only a matter of time until more players start to catch on.”
Kiki Iriafen added, “When Skechers signed me ahead of the draft last year, I knew this was a brand that believed not only in me, but in our sport overall. From design to promotion, they truly prioritise the needs of female athletes, and now that they’re partnered with the W, the possibilities are limitless.”
The agreement further highlights the growing commercial value of women’s basketball as brands increasingly look to engage younger, digitally connected and globally diverse sports audiences.
