The vernacular online gaming platform, WinZO has signed the YouTuber and comedian, Bhuvan Bam as its brand ambassador. WinZO and Bhuvan will collaborate to create culturally relevant and relatable content for the Bharat market as part of this collaboration.
WinZO intends to strengthen and elevate its growth by leveraging Bam’s more than 25 million subscribers and massive social media following. Bam is the newest member of WinZO’s brand wagon. Previously, the company appointed the content creator, Ajey Nagar, also known as CarryMinati, as its brand ambassador, became a sports brand partner of the film ‘83,’ and launched a multilingual brand campaign.
The introduction, growth, and spread of ‘social gaming,’ which contains the evolution of online games into being used as a medium to connect with the outside world, spearheaded by WinZO, has amassed a massive user base of 75+ million users in just three years. This has opened up innumerable new avenues for India’s gaming community.
Commenting on the association, Saumya Singh Rathore, Co-founder, WinZO said, “Bhuvan is one of the biggest digital stars and best entertainers of our age. He portrays over 20 interesting characters like Titu Mama, Bancho, Masterji, etc. and each of these characters constitutes a unique audience and fandom. This is fairly similar to WinZO’s unique value of having a personalized offering of 100+ games on a single platform. On a lighter note, in Bhuvan, we have got not one but 20 brand ambassadors. This collaboration is a match made in heaven.”
The Youtuber said, “Online gaming has become an essential element of India’s ever-expanding industries and WinZO has created varied advanced realms for the community in a short span of time. Their profound understanding of the users and providing them quite what they want has helped WinZO garner this massive traction and reach. They have a unique and distinguished platform and I’m elated to join this energetic group to develop some exciting content together and connect with our users.”