WinZo, the Indian social gaming platform has decided to sign the sponsorship deal with two franchises of the Pro Kabaddi League (PKL). The gaming platform sees this sponsorship deal as organic and attempts to support the young and local talent promoting the ‘Bharat ka Khel-Kabaddi.’
WinZo would be sponsoring the Future-group-owned Bengal Warriors and the Adani Group-owned Gujarat Giants. The deal was signed right before the beginning of the league’s eighth season. The teams would have WinZo’s logo on their jersey’s front.
With a viewership of 435 million, the PKL is the second-most viewed sporting event in India, followed by the Indian Premier League (IPL).
WinZo takes pride in the indigenous and homegrown sport and talent, it aspires to trace a shift in the audience’s interest towards native sports that consist of the potential to represent the Indian mettle on a global and broader level.
It claims to be passionate about the ‘Sporting and Gaming culture of India’ and is obligated to promote indigenous sporting talent and boost the overall gaming environment.
It has captured the Indian sentiment and a large audience outside the fringes of mainstream or popular sports such as cricket, the firm has signed this partnership for encouraging talent, sportsmen, and the raw sportsmanship spirit among the youth.
Throughout the years, WinZo has invested the technical and distribution capabilities towards developing the gaming ecosystem. It has proficiently contributed to the various sections associated with the gaming environments, such as game developers, studios, players, game streamers, and talent.
WinZo’s support to these franchises would enable them to grasp the vernacular strength it contains. WinZo hosts 80+ games in 12 languages for a user base of 65 million+, 90% of WinZo’s user base is spread across the Tier II to Tier V markets.
“We are absolutely delighted to associate with the PKL as the principal sponsor for two stellar teams,” said Paavan Nanda, Co-founder, and CEO, WinZO. “Just like Kabaddi, WinZO is also homegrown and is building for Bharat. The opportunity struck an instant chord with us. We believe that the league will certainly provide a massive boost to the sport and players in the country. It’s a matter of great pride for us to play our part in the advancement of Kabaddi in India,” Nanda added.
Sandip Tarkas, CEO, Bengal Warriors, said, “We are delighted to welcome WinZO as the lead sponsor for Bengal Warriors. With WinZO’s association, we are sure Kabaddi will make a big splash in the online games space as well.”