Winna.com has strengthened its presence in global football after securing an official regional sponsorship with the Argentina National Football Team, further expanding the crypto sportsbook and casino platform’s sports marketing portfolio during the FIFA World Cup 2026.
The agreement aligns Winna with the reigning world champions at one of the most commercially significant moments in international football and reinforces the Argentine Football Association’s (AFA) strategy of building a diversified global sponsorship programme through regional commercial partnerships.
As an official regional sponsor, Winna will work alongside the AFA on a range of integrated marketing initiatives, including co-branded campaigns, digital activations and fan engagement experiences designed to capitalise on Argentina’s global appeal throughout the World Cup. The partnership will also feature exclusive betting promotions tied to the national team’s matches during the tournament.
To mark the collaboration, Winna has launched a flagship promotion offering 0% house-edge betting on every Argentina fixture during the 2026 FIFA World Cup, using the defending champions’ campaign as a key platform for customer acquisition and brand engagement.
Paul Mertens, CEO of Winna.com, said, “We could not be prouder to stand alongside the world champions. Argentina represents the very best of football, and we want to bring our players closer to the action than ever before. Fans can expect a packed slate of promotions and activations throughout the World Cup, including the chance for everyone to bet on Argentina at 0% house edge during the 2026 tournament. It is our way of celebrating the champions with the fans who love them.”
Leandro Petersen, Chief Marketing and Commercial Officer of the Asociación del Fútbol Argentino (AFA), added, “We welcome Winna to the Argentine football family as an official regional sponsor of our Argentina National Team. This alliance reflects the consolidation of our brand’s global expansion model, a project built on 9 years of continuous professionalisation and commercial strategy. Partnering with fast-growing brands in key strategic regions allows us to hit new international milestones and bring our World Champions closer to our supporters across the globe.”
The partnership further strengthens AFA’s rapidly expanding commercial ecosystem, which has become one of the most active among international football federations. Over the past year, the world champions have added a growing roster of regional and global partners, including Kalshi, Amul, TVS NTORQ, LEGXI, KT Men, Betano, Nexo, Ant International, and ATFX, reflecting the federation’s strategy to unlock commercial opportunities across multiple international markets.
For Winna, the agreement delivers association with one of football’s most recognisable brands at a time when global interest in the national team remains exceptionally high. Meanwhile, AFA continues to leverage Argentina’s on-field success into long-term commercial growth, with the defending champions having progressed to the FIFA World Cup Round of 32 after topping their group and set to face Cabo Verde on July 4.
