Williams Racing, an iconic name in Formula 1, has inked a multi-year partnership with Santander, one of the largest banks in the world.
The world’s leading bank, with many sports sponsorships to its name across the globe, will have its branding on the FW47, driver helmets, and team clothing all across the 2025 season.
Santander has opted to partner with Williams as a global platform to engage with customers and provide one-of-a-kind experiences with access to the paddock and driver event. Along with this, the brand aims to boost its brand visibility, especially in the US, where three F1 races will be held.
James Vowles, Team Principal, Williams Racing, said, “Williams Racing is proud to add Santander to our growing roster of iconic and innovative partners for 2025 and beyond. Joining forces with a global banking giant trusted by tens of millions of people around the world is another significant step in our transformation and we look forward to working with Santander to engage and excite fans in the years ahead.”
To commemorate the collaboration news, Santander branding was used on the FW46 during the Abu Dhabi Grand Prix.
The news builds on Williams’ commercial momentum and expansion, as the team develops in all areas in preparation for future championship triumph. Williams has also announced extended and expanded collaborations with Williams Racing strikes multi-year pact with Pedal Mafia, Duracell, Zoox, Gulf Oil International, and Kraken for 2025, as well as F1’s first autonomous car relationship with robotaxi firm Zoox.
Juan Manuel Cendoya, Global Head of Communications, Corporate Marketing and Research of Santander and Vice Chair of Santander Spain, said, “We are delighted to partner with Williams Racing with a tactical agreement that allows us to keep offering exclusive experiences to our customers and continue to support Carlos Sainz in his new stage. This is one of the most historic teams with the greatest legacy in F1, and complements our role as the official retail banking partner of the competition with a focus on our main markets.”