Following the partnership, THG has been named the official partner of the British racing team across nutrition, technology, e-commerce, and sustainability.
The brands coming from the umbrella of THG like Myprotein will serve as the official nutritional partner, Ingenuity to serve as the official technology and e-commerce partner, and THG Eco to helm the role of official sustainability partner of the F1 racing side.
Both Myprotein and Ingenuity branding will be visible as part of the multi-year agreement on the FW45 race cars and in the team’s surroundings, including driver race outfits and Williams Racing team uniforms.
The alliance represents the shared DNA of two vibrant British businesses, each of which has a history of establishing dominant global brands in its specialised fields and delivering outstanding performance through data-driven technology and innovation.
James Vowles, Team Principal, Williams Racing, said, “We are thrilled to announce our global partnership with THG. Williams Racing has always been known as a disruptor in the racing world, including championing new technologies and challenging the status quo through innovation. We have found an equally future-focused and ambitious partner in THG, a British data-driven tech group and brand builder on the global stage and we’re excited to take on this journey together.”
Matt Moulding, Chief Executive Officer of THG, commented, “In a world where nutrition fuels performance, technology drives innovation and sustainable practices protect our environment, THG is perfectly positioned to bring our expertise to Formula 1. This partnership represents a merging of expertise to drive THG and Williams Racing towards a future defined by innovation and sustainability.”
The Hut Group was renamed to THG plc, a British e-commerce retail business with its main office in Manchester, England. It offers dietary supplements, luxury items, and cosmetics online under its own brand and that of other parties. Through its Ingenuity subsidiary, it offers a comprehensive e-commerce solution to other parties.