The Formula 1 racing team, Williams Racing has signed the dotted lines with the Australian IT distributor, LEADER. This will be a one-race partnership, assisting the cyber protection partnership between the racing team and Acronis.
Following the one-race partnership, the logo of the Australian IT entity will be placed on the nose of both Albon and Logan Sargeant’s FW45 during the 2023 Australian Grand Prix in Melbourne.
LEADER is an Australian-oriented IT brand that has an established national base with centres in five states, providing IT solutions and assistance to 70 vendors. The company’s main aim is to give Acronis solutions, delivering safety, accessibility, privacy, authenticity, and security.
James Bower, Commercial Director for Williams Racing, said, “We’re pleased to have LEADER as a partner for this year’s Australian Grand Prix. They’ve been working collaboratively with Acronis in the region since 2021. It’s clear that we all share the same core value of determination to deliver to the highest level, whether that’s on or off the track.”
Theo Kristoris, Managing Director of LEADER, said, “At LEADER, our primary focus is on delivering elite service and support to our resellers and channel partners. We understand that achieving the highest levels of performance is critical to our success, which is why we are proud to partner with Williams Racing. As a team with a storied history of excellence in one of the most performance-driven sports, Williams Racing embodies the same commitment to exceptional performance that we strive for at LEADER. We are thrilled to be associated with Williams Racing and eager to explore all the opportunities this partnership has to offer.”