Williams Racing, the iconic Formula 1 team, has announced a new partnership with Globant, a leading global digital transformation company.
This collaboration is aimed at leveraging Globant’s cutting-edge technology solutions to enhance Williams Racing’s operations, fan engagement, and overall competitiveness.
The announcement coincides with the Italian Grand Prix, where Franco Colapinto, a Globant-sponsored driver, will make his Formula 1 debut for Williams Racing. This marks a significant milestone for both organizations as they unite their shared passion for motorsport and innovation.
Commenting on the occasion, James Vowles, Team Principal, said, “I am delighted to welcome Globant to Williams Racing as Argentina prepares to mark its latest milestone in Formula 1.
“This partnership unites two organisations driven by innovation and a passion to provide unrivalled experiences for fans, and we are looking forward to working together starting this weekend in Monza.”
Martin Migoya, Co-founder and CEO, of Globant, said, “We are proud to join Williams Racing, an icon of one of the world’s most technologically advanced sports globally.
“We love dreamers and Franco Colapinto has made his dream come true through his talent, determination and hard work.
“Now that he has earned a seat in Formula 1 we want to keep supporting him and the team that nurtured him along the way.
“As Latin America’s largest technology company serving the global market, we are committed to transforming the sports industry, providing solutions to bring fans closer to the game, and elevating every experience.”
Globant, a major IT and software development company founded in Argentina in 2003, has rapidly expanded its global presence with offices in 33 countries. The company specializes in helping businesses digitally transform by leveraging technology to improve operations and implement artificial intelligence solutions. The leading software development company has also announced a new multi-year partnership with Formula 1.
The nine-time constructor’s champions has unveiled new partnerships with Keeper Security, Coachbuilt Whisky, SunGod and Komatsu, and renewed its relationship with Jumeirah Hotels and Resorts and VAST Data. The British Formula One team and constructors have also announced the signing of Carlos Sainz for the 2025 season alongside Alex Albon.
The team will be in action this weekend at Autodromo Nazionale Monza for the Italian Grand Prix from August 30 to September 1.