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Williams Racing and Gulf Oil strengthen partnership; welcomes Reviva

A key highlight of the new agreement is the introduction of Gulf Oil’s premium coffee brand, Reviva, as the official coffee partner of Williams Racing for the 2025 season.

Williams Racing, a storied Formula 1 team, has announced a multi-year extension of its partnership with Gulf Oil International Ltd.

The collaboration, which has been a cornerstone of Williams Racing’s success, will now encompass a wider range of initiatives, including a new partnership with Gulf’s coffee brand, Reviva.

The expanded collaboration will not only build on their successful alliance but also broaden its scope to encompass new technological advancements and product developments. Gulf Oil’s high-performance lubricants will continue to play a crucial role in optimising the efficiency and competitiveness of Williams Racing’s F1 cars, as both companies look towards the future with ambitious goals.

James Vowles, Team Principal of Williams Racing, expressed his enthusiasm for the extended partnership and said, “We are thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation.

“The introduction of Reviva as our Official Coffee Partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”

Mike Jones, CEO of Gulf Oil International UK Limited said, “We look forward to seeing [Reviva] on the world stage of Formula 1 through the Williams Racing partnership.

“We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets.”

A key highlight of the new agreement is the introduction of Gulf Oil’s premium coffee brand, Reviva, as the official coffee partner of Williams Racing for the 2025 season. Reviva, crafted from 100% Arabica beans sourced from Rainforest Alliance-certified farms in Brazil, Colombia, and Honduras, will fuel the team and its guests throughout the Formula 1 season. The Reviva logo will also appear on Williams Racing’s FW47 car, driven by the formidable duo of Alex Albon and Carlos Sainz, further solidifying the partnership’s presence on the global motorsport stage.

The extended partnership between Williams Racing and Gulf Oil International marks a significant milestone in both companies’ histories, reinforcing their dedication to pushing the boundaries of motorsport technology. With a shared focus on innovation and sustainability, this collaboration sets the stage for even greater achievements in the years to come.

Gulf Oil International, a global energy leader, has a long history of delivering high-quality petroleum products and energy solutions across the globe. Known for its adherence to environmental and social standards, Gulf Oil remains committed to driving the future of energy while honouring its legacy of innovation.

This partnership comes amid a period of commercial growth for the nine-time constructor’s champion, which has secured deals with major brands like Kraken, Mercado Libre, GlobantKeeper Security, Coachbuilt Whisky, SunGod and Komatsu.

As Williams Racing gears up for the Mexican Grand Prix, set to take place at the Autódromo Hermanos Rodríguez from October 25-27, the team is optimistic about achieving strong results on and off the track.

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