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West Indies Cricket signs Apex Global replacing Sandals in sponsorship deal

Apex will also be the official sustainability partner of the governing body of Cricket West Indies (CWI).

Cricket West Indies has signed up with the global financial service provider Apex Group as Sandals ended their association with the defending T20 World Cup champions. Apex is set to be featured on the sleeves of the West Indies men’s cricket team, who are set to face England in their first match of the ongoing ICC Men’s T20 World Cup on Saturday.

The agreement is set to run for three years. Apex will also be the official sustainability partner of the governing body of Cricket West Indies (CWI). This will see Apex provide sustainability and environmental advisory service to the CWI, to help it become carbon neutral.

CWI Cricket President Ricky Skerritt, said: “We are proud to announce this exciting innovative partnership with Apex Group, welcoming a new international partner to support West Indies cricket. As the first international cricket organisation to really commit to evaluating and reducing our carbon output, this will help us devise an action plan to become more sustainable on and off the pitch. In partnership with Apex, we intend to use our combined global platforms to act and drive change for this and future generations of cricketers and fans.”

Acknowledging this partnership with CWI, Founder of Apex Group Peter Huges added: “Amid the climate crisis, sport, like all industries, needs to act now to reduce its impact on the environment. We are excited to announce our partnership with the West Indies cricket team to provide our market-leading carbon footprint consultancy service, to help cricket do its part to combat, the global climate crisis.”

West Indies historically have been strong contenders to win the highly anticipated ICC Men’s T20 World Cup 2021. They are the most successful team in the T20I format as they have claimed the prestigious title twice. Their recent triumph in the T20 World Cup was against England back in 2016, both sides will be facing once again in the same setting on Saturday in Super 12. 

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