West Indies appoint Seagram’s Royal Stag as front-of-shirt sponsor

The logo of Seagram's Royal Stag will be featured on the front of the team's playing shirts throughout the six matches.

Cricket West Indies (CWI) has inked a collaboration with Seagram’s Royal Stag. In this association, the Indian brand has been appointed as the official sponsor of the West Indies Men’s team for their ongoing tour of India

The logo of Seagram’s Royal Stag will be featured on the front of the team’s playing shirts throughout the six matches of the bilateral series, three ODIs and three T20Is. 

Royal Stag has been highly active in the sports business industry as the brand has partnered with several players and teams in the past. 

Speaking on the partnership, Dominic Warne, CWI’s Commercial Director said, “We are really pleased to announce this new partnership with Royal Stag and our West Indies Men’s team. Fans in India and around the world have always had a great love and following for the West Indies teams and players. In a busy year of intense cricket with India due to tour the Caribbean later in 2022, we’re excited about this association with an action-packed ODI and T20I Series ahead of us.”

Kartik Mohindra, CMO, Pernod Ricard India, said, “For a whole generation of cricket fans, West Indies embodied the perfect blend of unmatched talent, positive attitude and unparalleled flair. In the last decade, the team has rediscovered that unique spirit and has players who have helped the Caribbean win two T20 World Cups. Royal Stag has over the years celebrated all these qualities, which makes this association even more special. What’s more, several players in this squad are adored in India because of their remarkable game-changing performances in T20 cricket. Royal Stag has been synonymous with the excitement and pulsating action of limited overs cricket for almost two decades now. By becoming the official sponsor of the West Indies for the ongoing series, we continue our association with the magic of the sport.”

The West Indies tour of India commenced on February 6, all three ODI fixtures will be played at the Narendra Modi Stadium in Ahmedabad. The hosts have sealed the ODI series after clinching the first two games. The teams will face-off in the third and final ODI on Friday, February 11. 

The three-match T20I series will start on February 16 and all three games will be held at the Eden Gardens in Kolkata. 

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