The Premier League (PL) club, West Ham United FC have developed a regional partnership with Essex Mortgage, a privately owned mortgage lender serving nearly all 50 states in the United States.
Since 1986, Essex Mortgage has been dedicated to assisting families in realising their goal of house ownership. This multi-season arrangement will make the lender the club’s first official regional partner in the United States, with the alliance debuting during West Ham United’s Sunshine State Tour.
Moreover, Essex Mortgage has also become the team’s official tour partner, with visible LED signage at both locations. The brand will also have unique rights as the match presenting partner for the Crystal Palace match on August 3. During this, the brand will receive intriguing opportunities to connect with supporters via West Ham United US social media and in-stadium on matchday.
With millions of people watching the club’s games every week, in addition to 21 prominent supporter groups in the United States, this agreement will be good news for Hammers supporters in the United States and beyond.
This collaboration intends to bring together the team fans throughout the United States through a range of unique in-market activations and events, providing a home away from home for all West Ham United fans, regardless of location.
Nathan Thompson, Chief Commercial Officer, West Ham United, said, “Essex Mortgage has grown significantly from their founding in 1986 and we are delighted to be launching our regional partnership with them. The global appeal of West Ham United continues to grow, and this partnership is a testament to that. We are fortunate that we have an engaged and enthusiastic international fanbase and we’re pleased that our fans will be able to benefit from this partnership. Ahead of the 2026 World Cup, we’re delighted to further increase our commercial footprint in the US, to engage existing and attract new West Ham fans.”
Roland Weedon, Essex Mortgage CEO, said, “Essex Mortgage is honoured to become the first US Regional Partner of West Ham United. For more than three decades, we have been helping generations of families find their homes. The work done in the community through the Club’s Foundation aligns closely with our commitment to our own community. Our primary focus is and always has been to provide exceptional service and education for all our clients and this has allowed us to get involved in several worthwhile causes, both on a company level and as individuals.
“Our motto of ‘Bringing Families Home’ is more than words and we are proud to partner with a Club that aligns with those values. West Ham United has been a home away from home for me and I look forward to sharing that warmth with fans in the US.”