West Ham United, the Premier League (PL) club, have inked a sponsorship agreement with Ohana Development, a real estate developer from the United Arab Emirates.
As part of the deal, the brand has become the club’s official global partner.
Ohana Development will be prominently visible at all men’s contests at the London Stadium as part of a multi-year global partnership, with exposure across pitchside LED advertising boards and two giant screens throughout the stadium.
Nathan Thompson, Chief Commercial Officer at West Ham United, commented, “We are thrilled to welcome Ohana Development, a leading real estate developer from the UAE, into this first-of-its-kind partnership. The community-driven ethos shared by both brands forms the foundation of this collaboration, ensuring that local and international Hammers fans alike will benefit from this exciting initiative. West Ham United’s global brand has grown significantly. This partnership showcases the club’s broad appeal while supporting industries in expanding their reach locally and internationally.”
Furthermore, the deal will require the developer to engage with fans through unique in-market initiatives, including club ambassadors, that promote the developer’s creative projects across the emirates.
The association will also introduce Ohana’s cutting-edge projects in the UAE and Lebanon to the club’s global fanbase.
Husein Salem, CEO of Ohana Development, said, “We are very pleased to embark on this exciting journey with West Ham United as their Official Global Partner. At Ohana, we are committed to crafting bespoke, world-class developments that blend elegance and exclusivity, elevating the standard of luxury living that brings families and communities together, much like how West Ham unites its fanbase. This partnership allows us to showcase our projects on an international stage while reinforcing the values of customer centricity, attainable luxury and family that define our brand.”
Recently, the club also developed a partnership with the Ukrainian vodka brand, Nemiroff.