West Ham United, the Premier League (PL) club, have inked a sponsorship agreement with the Ukrainian vodka brand, Nemiroff.
The company’s partnership with United represents the next phase in its global expansion, which is based on a common dedication to quality and excellence.
Nemiroff will capitalise on West Ham United’s marketing platforms to provide branding possibilities on digital and physical platforms, as well as unique activations and events aimed to bring the brand closer to its fans. Nemiroff will be present on West Ham United’s digital channels as well as matchdays at London Stadium, engaging fans in the brand’s history and future aspirations.
Nemiroff is Ukraine’s leading vodka exporter, having a presence on five continents, and has received over 130 international accolades, most recently being named Vodka Brand Champion 2024.
With an extensive record of worldwide sports partnerships, Nemiroff’s move into football is a natural progression. This collaboration honours the shared ideals and passion of West Ham United fans around the world, in line with Nemiroff’s motto: “That’s My Spirit.”
Nathan Thompson, Chief Commercial Officer of West Ham United, said, “We are thrilled to welcome Nemiroff as our newest partner. Their rich heritage and passion for innovation align perfectly with the values of our club and our fans. We look forward to working together to create memorable experiences that celebrate the spirit of football and bring Nemiroff closer to our supporters around the world.”
Yuriy Sorochynskiy, CEO of Nemiroff, commented, “Joining forces with West Ham United is an exciting leap for Nemiroff as we continue to bring the bold spirit of Ukrainian craftsmanship to the world stage. West Ham fans are known for their loyalty and passion, traits we deeply admire and share. Through this partnership, we aim to create unforgettable moments that blend the energy of London Stadium with the essence of Nemiroff — celebrating quality, character, and the shared indomitable spirit that drives both our brands.”
Recently, the brand also became Aston Villa FC‘s (AVFC) official vodka partner in a multi-year pact.
