EFL Championship club West Bromwich Albion announce its sponsorship deal with the sports betting and online casino operator LV BET.
The deal has been signed for one year, it will include fan engagement and marketing opportunities between both parties involved.
Along with this, LV BET will be looking to conduct competitions for the club’s fans where they will be able to win different prizes such as team merchandise.
LV BET will also get digital and matchday coverage throughout the 2021/22 season of the EFL Championship.
Simon King, Commercial Director of West Bromwich Albion said, “LV BET has demonstrated a history of sponsorship in football to date but has yet to partner with a UK Club. We’re delighted that we were able to showcase Albion as being the perfect candidate to meet this requirement.”
LV BET will also be looking to promote a responsible gambling message to the fans of the club.
Marcin Jablonski, CCO of LV BET said, “Partnering with a storied club as West Bromwich Albion presents us with a unique opportunity. This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximizing our partnership rights, and taking our brand presence to new heights in the UK.”
The deal will provide LV BET, a new platform to enhance its global outreach and will prove to be beneficial for both the parties involved.
West Brom currently stands in second place in the EFL Championship table with 13 points in five games, they face Millwall next at home on 11th September.