The English Football League (EFL) Championship team, West Bromwich Albion have announced a partnership renewal with a British grooming brand, BarberBoss, for another three years.
This new collaboration will see BarberBoss continue as a partner of the club until 2027.
Ray Shi, Company Director of BarberBoss, said, “We are immensely proud to extend our collaboration with West Bromwich Albion. This partnership embodies our shared commitment to excellence, innovation, and community spirit. As a Birmingham-based brand, it is especially meaningful to support a renowned football club from our local area. We look forward to creating more memorable moments together both on and off the pitch.”
Tomasz Chadwick, Albion’s Head of Commercial, said, “We are delighted to continue our journey with BarberBoss and secure a long term extension to our initial agreement. Our aspirations for the future are aligned, with both parties focussing on international expansion, while keeping a keen focus on the importance of our local community. We are grateful to be entrusted as a key strategic partner of BarberBoss and look forward to our shared success in the years to come.”
As part of the collaboration, BarberBoss will continue to appear extensively on the Baggies’ playing jerseys for the 2024-25 season, and supporters will be engaged via a series of special promotions and content.
Baggies fans can also take advantage of special discounts on BarberBoss goods, featuring a unique 20% discount on trimmers by using the code ‘WBA20’ on the BarberBoss website.
BarberBoss was formed in 2020 and has swiftly established itself as a major brand in the grooming sector in the United Kingdom and Europe. BarberBoss is recognised for its creative and high-quality grooming products, and it caters to men, women, and pets, ensuring that everyone gets the best grooming possible. With over 25,000 favourable customer evaluations and countless honours, BarberBoss continues to establish new standards in the grooming industry.