The English Football League (EFL) Championship team, West Bromwich Albion (WBA) have announced a new multi-year partnership with DPD, the largest parcel delivery network in Europe.
The UK’s leading parcel delivery company has been awarded the club’s official delivery partner and back-of-shirt partner, with its emblem appearing on Albion’s match jerseys for men and women, as well as its youth teams.
DPD, established in Smethwick in 1970 and best known for delivering vinyl to Britain’s high street record stores, has evolved to become a worldwide recognisable brand. With DPD’s UK headquarters less than a mile from The Hawthorns, the club’s long-time neighbours will become partners for the first time.
Sam Jeffery, Chief Business Officer of West Bromwich Albion, said, “DPD is one of the UK’s leading brands and a business with genuine Black Country roots, so there was a natural fit from the very beginning. We both have a shared ambition to do things the right way and, from our very first conversation, it was clear how much affection for this club exists across their organisation. We are delighted to welcome them onto the shirt, and we see real scope for this relationship to grow over the coming years.”
Fans will see DPD’s visibility at The Hawthorns once the new season begins.
Justin Pegg, CEO of DPD, added, “The Hawthorns is on our doorstep, so carrying the DPD name on the back of the Albion shirt means a great deal to our people, many of whom are lifelong Baggies. For us, this partnership is about delivering what matters: to our people, to supporters and to the community we share. We can’t wait to get started.”
