The Women’s Big Bash League (WBBL) has developed a sponsorship extension with Weber, the world’s largest barbecue maker.
With this deal, the brand will continue to retain title sponsorship rights for an additional two years.
Since 2021, Weber and the WBBL have formed a powerful relationship. Together, the two have fostered genuine relationships by encouraging Australians to join together around the BBQ or at the game to celebrate summer, food, and cricket.
As the league enters its tenth season, Weber and the WBBL will expand collaboration by highlighting similar experiences on matchdays, such as Weber’s attendance at headline matchups, and in the backyard.
As the world’s top women’s cricket league, the WBBL is pleased to collaborate with Weber to continue transforming attitudes towards women’s roles at home and in sports.
Weber was founded in Chicago in 1952 and first appeared in Australia in 1978. It is now well-known for its innovation and products across the world.
Michael McDonald, Weber Barbecues Managing Director, Asia Pacific, said, “Weber is proud to confirm a two-year extension to our naming rights partnership with the WBBL. Weber and the WBBL create amazing memories through a shared love of summer, family, the outdoors, food, and cricket. As the WBBL enters its milestone tenth season, we are excited to partner with a globally recognised leader to continue driving the game forward and changing perceptions about the role of women in sport.”
Margot Harley, Cricket Australia’s Head of Competition Development & Strategy, W/BBL, said, “The WBBL is proud to continue our partnership with Weber, a globally recognised innovation leader, for a further two years. Since 2021, our brands have enabled Australians to forge strong connections through our shared love of summer, family, food, fun and cricket. This has allowed both Weber and the WBBL to harness our collective strength and be at the forefront of positive change for women at home and in sport. We look forward to working closely with Weber as we approach our milestone tenth season and beyond.”