The National Hockey League (NHL) team, Washington Capitals have joined forces with the automotive brand, Hyundai Motor America. With this deal, the company is set to serve as the proud automotive partner of the Capitals.
In this association, the automaker’s brand name will be featured during Capitals’ games on a variety of LED displays in the arena bowl as well as on premium and standard digital network displays across Capital One Arena.
Furthermore, Hyundai will also run commercials on the Arena Television Network and be highlighted on digital outdoor billboards near Capital One Arena. Hyundai will also act as the presenting sponsor of “Keys to the Game” a segment of the Capitals’ pre-game in-arena presentation that airs during home games.
Monumental Sports & Entertainment, Senior Vice President, Global Partnerships, Patrick Duffy, said, “We are extremely proud to welcome Hyundai – one of the leading automotive retailers – to our family of partners at Washington Capitals and Monumental Sports & Entertainment. We are confident this partnership will provide Hyundai unparalleled exposure. We look forward to showcasing the Hyundai brand to Caps fans throughout the season across all our sports, media and entertainment properties.”