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Warner Bros. Discovery extends media rights deal with Wimbledon in 11 European markets

With this new agreement, Eurosport is now guaranteed to be the only home of all Grand Slam events in these 11 regions.

The multinational media and entertainment company, Warner Bros. Discovery (WBD) has inked an extended broadcast partnership with the All England Lawn Tennis Club (AELTC) for the most prestigious grand slam in tennis, Wimbledon, in 11 markets in Europe.

The broadcast collaboration implies that Wimbledon will continue to be displayed on Eurosport in Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, the Netherlands, Norway, Romania, Slovakia, and Sweden, with each match streamed on Max, WBD’s new improved streaming service, in select markets. This expands Eurosport’s exclusive rights in these areas beyond a decade, having initially produced multi-market coverage of Wimbledon in 2016.

With this new agreement, Eurosport is now guaranteed to be the only home of all Grand Slam events in these regions. In addition, Eurosport and Max will be the only places to catch every match, be it from the Australian Open, Roland-Garros, Wimbledon, US Open, and Olympic Games Paris 2024.

Additionally, the collaboration offers UK viewers a 90-minute daily highlights package curated to provide tennis fans with the greatest content, in addition to live television coverage of the 2024 men’s and women’s singles finals on Eurosport.

Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said, “Our live tennis portfolio encompasses the biggest events in the sport and we have an established reputation for continuing to scale ground-breaking Grand Slam coverage to ever-increasing audiences across Europe. We’re pleased to extend our highly successful partnership with the All England Club beyond a decade which enables us to continue investing in our broadcast production to constantly innovate and find new and even more immersive ways to engage tennis fans with our live coverage and content offer.

“After already engaging record audiences for our exclusive Australian Open coverage this year, an incredible summer of tennis is now underway as we continue to connect fans with every player from every match at Roland-Garros, and with Wimbledon, the US Open and the Olympic Games still to come as part of a monumental year for the sport.”

IMG, the All England Lawn Tennis Club’s official media rights representative, helped broker the deal.

WBD’s coverage of The Championships will kick off with the qualifying rounds on June 24 for Eurosport viewers in Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, the Netherlands, Norway, Romania, Slovakia, and Sweden, with Max streaming in select countries. The sole grass-court Grand Slam competition is a part of WBD’s incredible Summer of Sport, which features 5,000 live hours of programming across a wide range of sports, including every minute of the 2024 Olympic Games in Paris.

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