The media company, Warner Bros Discovery has bagged the non-exclusive broadcast rights to the 2023 World Athletics Championships in 45 European countries.
Following an arrangement with rights holders, Eurovision Sport and ESPN, the Eurosport 1 and Eurosport 2 channels, along with the Eurosport app and Discovery+ streaming platform, will telecast next year’s nine-day event. The event, which is set to be held from August 19 to 27, 2023, will be held in Budapest.
With the Paris 2024 rapidly approaching, Warner Bros Discovery is expanding its athletics coverage in Europe. The company recently launched its Mon Paris Olympique programme last month, which is broadcasting on Eurosport in France in the run-up to the Games.
Trojan Paillot, Vice President, sports rights acquisitions and syndication, Warner Bros Discovery, said, “Our ambition is to tell the stories around the world’s greatest athletes all year round, including their journeys to compete at the biggest events including the World Athletics Championships and the Olympic Games. We are pleased to be able to harness our storytelling ability and comprehensive reach to shine a light on the World Athletics Championships, helping to raise even greater awareness of the sport and its athletes as we build to the Olympic Games Paris 2024.”
World Athletics, President, Sebastian Coe, commented, “I’m delighted to welcome Warner Bros Discovery back into the high-powered portfolio of our World Championships broadcast partners.
“Eurosport has a long tradition of offering outstanding athletics coverage and this agreement will be welcomed by our fans across Europe, as it will give them even more opportunities to watch every amazing moment of the World Athletics Championships Budapest 23. I have no doubt that this deal will help us to deliver on our strategy for growing the sport.”