Wanda Diamond League strikes mobility partnership with Zeekr

By collaborating with Wanda Diamond League, Zeekr will assist athletes in pursuing greater achievement, ambition, and advancement on track and field's biggest platform.

The Wanda Diamond League, an annual series of elite track and field athletic competitions, has announced a sponsorship agreement with the electric vehicle company, Zeekr.

As part of the deal, the brand has been named official mobility partner, bringing sports’ most prestigious global series to the forefront of mobility and environmental innovation.

Starting this year, Zeekr will collaborate with both the Wanda Diamond League and four individual series meetings to provide transportation and mobility options for athletes, officials, and VIPs in Oslo, Stockholm, Monaco, and Paris.

Since its inception three years ago, Zeekr has continually pushed the limits of what can be accomplished in electric mobility, motivated by the belief that great things occur when you seek more.

By collaborating with athletics’ premier one-day series, Zeekr will assist the world’s best athletes in pursuing greater achievement, ambition, and advancement on track and field’s biggest platform.

Zeekr Europe CEO, Spiros Fotinos, said, “We are delighted that Zeekr is partnering with the premier track and field global series, where the best-of-the-best come to push boundaries and set new records. Many are yet to hear about Zeekr and our revolutionary products and so the huge reach and audiences that these events generate will bring Zeekr to the attention of more than ever before, in an environment which is a natural fit for us.”

Petr Stastny, Chair and CEO of Diamond League AG, said, “We are thrilled by the potential of partnering with Zeekr as our sustainable mobility partner. This partnership will not only provide for vehicles to transport the world’s best athletes, officials and VIPs at our competitions, but will also help us to achieve our sustainability goals in the framework of the Athletics for a Better World Standard. Zeekr’s drive for innovation matches our approach to track and field athletics on the highest possible level.”

Zeekr, the Geely Holding Group’s global luxury electric mobility technology brand, seeks to develop a completely integrated user environment that prioritises development. The business uses the EV-focused Sustainable Experience Architecture (SEA), which incorporates its own e-powertrain technologies and a sustainable electric vehicle supply chain.

Since October 2021, Zeekr has supplied over 240,000 vehicles, which include the Zeekr 001, Zeekr 001 FR, Zeekr 009 MPV, Zeekr 009 Grand, Zeekr X urban SUV, and Zeekr 007 sedan. Moreover, Zeekr has announced ambitions to sell vehicles in European, Middle Eastern, and other Asian regions, as well as a comprehensive roll-out strategy over the next five years to meet fast-growing worldwide electric vehicle demand.

The Wanda Diamond League is the world’s most prestigious one-day competition. It includes 15 of the most prestigious events in international track & field. Athletes compete for points in 14 series meetings in order to qualify for the Wanda Diamond League Final, which will take place in Brussels on September 13 and 14, 2024.

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