The broadcast channel W-Sport announced its launch in sub-Saharan Africa as part of its planned global rollout.
The channel was launched in July 2021, W-Sport has already expanded up to 16 countries broadcasting live matches to different parts of the world.
W-Sport has secured the streaming rights to England’s Women’s Super League, Germany’s Frauen-Bundesliga, Italy’s Serie A, the Netherlands’ Vrouwen Eredivisie, Sweden’s Damallsvenskan and Australia’s W-League. Last month’s Women’s International Champions Cup was also telecasted live.
Butler, Chief Executive of W-Sport, said, “W-Sport’s vision is to be the global leader in women’s sports broadcasting and to passionately champion equality, and diversity. W-Sport’s content will entertain, engage and inspire audiences and the next generation of young female athletes and players. The significant development of and engagement with women’s sport in recent times makes this such an exciting, relevant, and timely launch. This momentum offers an opportunity to develop a new broadcast proposition – W-Sport captures that opportunity. We look forward to adding further carriage, content, and commercial partners in the coming months.”
Sub-Saharan Africa was chosen by the officials as W-Sport considered the ease of clearing the rights in the region. The launch will be offering up to 300 football matches from the top women’s leagues.
The distribution was secured through Azam TV which is a Tanzania-based pay-tv operator, through which the carriage was secured in Botswana, Burundi, DR Congo, Ethiopia, Kenya, Malawi, Namibia, Rwanda, Uganda, Zambia, and Zimbabwe.