The W Series has announced a partnership with a hospitality and entertainment brand known for its hotels, cafes and live venues, Hard Rock International. With this deal, Hard Rock International will be the title sponsor of this weekend’s 2022 season-opening double-header in Miami.
Catherine Bond Muir, CEO of W Series, commented, “W Series’ 2022 season will start with a bang in Miami, so Hard Rock – a brand which, like W Series, champions diversity and creating more opportunities for women – is the perfect title partner for our opening double-header as we continue to make lots of noise in the USA.
“As a massive Hard Rock fan – I love their food and visiting their cafes around the world – I am delighted. Last year’s season finale in Austin – W Series’ first event in the USA – was spectacular, as our women racing drivers showcased their skills in front of 400,000 people across the weekend, creating incredible momentum we are carrying into the inaugural Crypto.com Miami Grand Prix.
“W Series Miami presented by Hard Rock will be the biggest event we’ve ever staged, and we’re humbled by the fantastic reception from fans and partners alike. We can’t wait for the racing to start.”
The third season of the sport will start at the new Miami International Autodrome, which is located near Hard Rock Stadium. The season features 10 Formula 1 support races spread across eight Grand Prix weekends were the most races ever held in a full season by the W Series.
Tracy Bradford, President of Seminole Hard Rock Support Services and Co-Founder of Seminole & Hard Rock Women in Leadership internal mentoring program, said, “Hard Rock is honoured to support W Series and help kick off what’s certain to be an incredible season by serving as title sponsor during the inaugural Crypto.com Miami Grand Prix. As a brand that prioritises equity through our ‘Love All-Serve All’ motto, we’re proud to encourage women to showcase their skills and pursue their dreams whether it’s on the track or anywhere out in the world.”
Sky Sports has also recently announced a multi-year broadcast collaboration with the W Series. In 2022, the streams will now contain 10 W Series races stretched throughout eight Formula 1 Grand Prix weekends. In this deal, Sky Sports will broadcast live coverage of every qualification and race session.
For fans in India, the global single-seater motor racing championship for women will be live broadcast on Eurosport.