VOX India, a leading name in interior design and ceiling solutions, has clinched the associate gold sponsorship for the ongoing India Tour of Sri Lanka cricket series.
This alliance has placed the company under the national spotlight, promising to broaden its reach to millions of cricket-crazy fans.
The partnership is more than just a logo on the pitch. VOX India plans to leverage the immense popularity of cricket through a series of on-ground and digital activations, aiming to create a strong emotional connection with consumers. The company’s logo, prominently displayed on the mid-wicket pitch mat, is set to become a familiar sight for cricket enthusiasts across the country.
Speaking on this partnership, Varun Poddar, Founder of VOX India, said, “VOX India is proud to step up to the crease as the Associate Gold Sponsor for the 2024 India vs. Sri Lanka cricket series. This partnership bowls us a perfect opportunity to engage with passionate cricket fans and elevate our brand presence. Cricket relies on a solid pitch and top-notch equipment, much like how VOX India provides the bedrock of construction excellence through our cutting-edge building materials. Our alliance with this cherished sport mirrors our dedication to robustness, longevity, and superior performance—attributes that shine both in cricket stadiums and the edifices we help construct. We’re set to hit a six with this sponsorship, cementing our position in the hearts of cricket aficionados and construction professionals alike.”
Upul Nawaratne Bandara, Head of Marketing at Sri Lanka Cricket, added, “We’re deeply appreciative of VOX India’s partnership in this series. This alliance, much like cricket itself, exemplifies strength, endurance, and excellence – qualities that resonate both on the pitch and in the building structures.”
Beyond the marketing gains, VOX India is also committed to giving back to the community. The company plans to launch CSR initiatives focused on sustainability and development, reflecting its vision of driving positive change.
Vox is a seasoned European player in the building materials and home furnishing industry, boasting a rich history that spans back to 1992. As a relatively new entrant in the Indian market, VOX India has quickly made a mark with its innovative ceiling, wall panel, and skirting solutions.
VOX India joins Floki‘s PlayToEarn MMORPG Valhalla, Wonder Cement, and Spykar as the series sponsors.
The Indian cricket team, under the newly appointed coach Gautam Gambhir, has made a triumphant start to a new era. The team clinched a decisive 2-0 lead in the ongoing three-match T20I series. The final match is scheduled for July 30 at 7 pm IST.
