Volleyball World has announced a multi-year sponsorship extension with the leading Japanese sporting goods brand, Mizuno.
The collaboration aims to increase the global exposure of both entities along with enhancing global fan engagement.
Since 2022, Mizuno has played a significant role in Volleyball World’s expanding list of international partners. The Japanese company has been able to improve its standing in the market by interacting with the sport’s strong, active community through Volleyball World’s robust digital capabilities.
Mizuno also places a high value on Volleyball World’s extensive calendar of volleyball and beach volleyball competitions, which this year includes the Road to Paris 2024 Olympic Qualifiers as well as prestigious annual international tournaments like the Volleyball Nations League and Beach Pro Tour. As part of the collaboration, Mizuno will also provide sporting goods for all officials and staff members of Volleyball World and FIVB events.
Finn Taylor, Volleyball World CEO, commented, “Our overarching vision is bringing volleyball fans closer to the sport they love and facilitating its growth worldwide. Through our partnership with Mizuno, we aim to enhance the enjoyment of volleyball at all levels, empowering enthusiasts to fully experience and embrace the game. Together, we aspire to build a strong sense of community among the global volleyball audience, and we are proud to see our efforts reflected in the continued support of such a respected brand. We are grateful to Mizuno for sharing our vision and placing their trust in our shared mission.”
FIVB President Dr Ary S. Graça F, said, “Mizuno shares our passion for volleyball and has a long, rich history in the sport, supplying high-quality sporting goods that reflect the quality of volleyball. It has been fantastic to see the success of the partnership between Mizuno and Volleyball World, and we have seen both brands grow exponentially over the course of the last year by connecting with a global and engaged community of volleyball fans. I have no doubt that this partnership will continue to flourish in the years ahead.”
Osamu Sano, Mizuno Director & Managing Executive Officer, said, “Mizuno has long supported the promotion of volleyball globally through products and national team contracts. Last year, through our agreement with Volleyball World, we were able to establish new contacts with volleyball fans around the world, particularly through digital tools. We are delighted to be able to continue our work this year and beyond, not only to further enhance our brand presence, but I, as one of big fan of volleyball, also truly wish this sport’s attractivity to be found and be further appreciated among world’s sports fans.”