Volleyball World, the commercial entity of the Fédération Internationale de Volleyball (FIVB), has announced a strategic alliance with TGI Sport, a global leader in sports media technology, aimed at transforming the digital consumption of volleyball worldwide.
This collaboration will introduce cutting-edge digital overlay technology to live broadcasts, elevating fan engagement and unlocking unprecedented commercial opportunities.
The partnership centres on the integration of TGI Sport’s advanced digital overlay platform directly into Volleyball World’s live streams. This technology will empower broadcasters to seamlessly insert dynamic, contextually relevant graphics, targeted messaging, and personalized content, creating a richer, more immersive viewing experience for fans across the globe.
Commenting on the association, Oliver Clarke, Head of Sponsorship at Volleyball World, said, “This partnership with TGI Sport represents an important and exciting step forward for volleyball’s digital offering and most importantly, for the fans. We are always looking for ways to improve the viewing experience of our sport, and this technology will allow us to create more engaging and relevant content for viewers while advancing the commercial offering of volleyball worldwide. We’re excited to see it in action!”
Bo Stenberg, Chief Revenue Officer at TGI Sport, added, “We are proud to collaborate with Volleyball World and honoured that they have chosen TGI Sport as a trusted partner. This partnership highlights TGI Sport’s industry-leading program-only technology, enabling Volleyball World and advertisers to unlock new, seamlessly integrated ad inventory that enhances both engagement and commercial opportunities.”
The integration of TGI Sport’s digital overlay technology will not only enrich the fan experience through dynamic visuals and personalized content but also create a new ecosystem of commercial opportunities. This platform will enable the creation of a highly targeted, non-intrusive advertising inventory, allowing brands to deliver relevant messages to specific demographics and enhance sponsorship ROI.
This strategic alliance represents a significant step towards modernizing the broadcast landscape for volleyball, reinforcing Volleyball World’s commitment to innovation and solidifying its position as a leader in sports media. By leveraging TGI Sport’s expertise in digital overlay technology, live production, and sports marketing, Volleyball World is poised to deliver a next-generation viewing experience that will captivate fans and drive commercial growth.
TGI Sport is a tech-driven global sports media company specializing in delivering enhanced commercial value to sports stakeholders. With a focus on pioneering technology solutions, the company offers expertise in global media rights and sports marketing. Its capabilities include digital overlay technology, live production, content creation, and talent management, enabling it to create immersive and engaging experiences for sports fans worldwide.
Volleyball World is the commercial arm of the Fédération Internationale de Volleyball (FIVB). It is responsible for the global promotion and development of volleyball and beach volleyball through innovative events, media rights management, and digital platforms.
