Volkswagen, the renowned German automaker, has once again underscored its profound commitment to women’s football and gender equality in sports by signing on as an official global partner for the UEFA Women’s EURO 2025. This prestigious tournament is scheduled to ignite Switzerland from July 2 to 27, 2025.
This renewed partnership signifies a powerful continuation of Volkswagen’s dedication, building on the success of its collaboration during the UEFA Women’s EURO 2022 in England. The alliance reinforces Volkswagen’s strategic vision to champion women’s football, aiming to boost its visibility, foster fairness, and encourage genuine participation across the sport.
Beyond the competitive prestige of the tournament, this partnership offers Volkswagen a prime global platform to showcase its cutting-edge, all-electric ID. family models. This aligns seamlessly with the company’s mission to lead the charge in sustainable mobility.
As a global partner, Volkswagen will enjoy extensive brand exposure throughout the championship. This includes prominent LED perimeter board advertising and media backdrops during key interviews. The company is also set to launch captivating football-themed promotional campaigns leading up to and during the tournament, further strengthening its bond with fans worldwide.
Volkswagen’s support extends beyond the main event, as the brand proudly partners with seven of the 16 national teams participating in the UEFA Women’s EURO 2025. These include powerhouses like Germany, the host nation Switzerland, France, the Netherlands, Denmark, Finland, and Italy. Dedicated sponsorship agreements have been established between local Volkswagen importers and their respective national football associations, demonstrating a truly grassroots commitment.
Speaking on the occasion, Guy-Laurent Epstein, UEFA marketing director, said, “UEFA is delighted to welcome Volkswagen back as an official UEFA Women’s EURO sponsor. Their continued support demonstrates a shared belief in the power and potential of the women’s game. As the tournament kicks off soon across Switzerland, this partnership helps us not only deliver a record-breaking competition but also drive meaningful investment into the growth of women’s football and create more opportunities for women and girls at every level of the sport.”
Christine Wolburg, Chief Brand Officer of Volkswagen Passenger Cars, added, “The promotion of women’s football and women in football are central to our commitment to female empowerment and equality in sport. For many years, we have been committed to this with deep conviction and on a broad corporate basis, both nationally and internationally. Sponsoring UEFA Women’s EURO this summer is therefore a further commitment to visibility, fairness and real participation.”
Volkswagen’s dedication to women’s football is deeply rooted. For over 12 years, the company has been a steadfast supporter of the highly successful women’s team at VfL Wolfsburg, a wholly-owned subsidiary of Volkswagen AG. This long-term commitment has seen the team clinch two UEFA Women’s Champions League titles, a testament to the brand’s belief in the potential and prowess of women in sport.
The UEFA Women’s EURO 2025, hosted across eight vibrant Swiss cities, is anticipated to be the most successful iteration of the tournament to date. With expectations of record-breaking attendance, significant investment, and unparalleled fan engagement, Volkswagen’s partnership is set to contribute significantly to a landmark event for women’s football globally.
Volkswagen joins a prestigious roster of official global sponsors for UEFA Women’s EURO 2025, including Unilever, adidas, Amazon, AXA, booking.com, EA Sports, Euronics, Grifols, Heineken, Hublot, Justeatakeaway.com, Lay’s, LIDL, PlayStation, and Visa.
