VIVO has completed a deal to sponsor Uefa Euro. The Chinese smartphone manufacturer will be the official smartphone provider for the next two UEFA Euros that are set to take place in 2021 and 2024. The Euros were set to take place in 2020, but the pandemic forced UEFA to postpone the tournament to next year.
It has also been awarded the rights to become the first-ever presenting sponsor of the opening and closing ceremonies at the European Championships.
VIVO was a second-tier World Cup sponsor for the 2018 and 2022 tournaments. They have now taken a bigger step by landing the deal to sponsor Euros next year that will be hosted across 12 cities in Europe. Meanwhile, Germany will be the host for 2024.
Marketing director of Uefa, Guy-Laurent Epstein, said, “Vivo is a recent and modern smartphone brand, and we sincerely value their commitment to excellence and dedication to giving their customers the best possible experience. With Vivo’s help, we are looking forward to connecting football fans globally over the next four years and beyond.”
Chief executive of Vivo Europe Denny Deng said, “Both Uefa and Vivo share a passion for excellence, and for providing unique and fantastic new experiences for our fans. Vivo hopes to leverage the strengths in smartphones and smart services to work with Uefa, connecting with consumers around the world to create unique, outstanding and innovative human experiences for an extraordinary and unparalleled Uefa Euro.”
Vivo had withdrawn as title sponsor of this year’s Indian Premier League due to political tensions between China and India. Landing a deal with UEFA Euros is a much bigger coup for the Chinese smartphone company.