The campaign portrays several stories, which shows that the youth won’t back down to any kind of pressure, pain or bullying and deal with such challenges with sheer confidence. The film features stories of an injured player suffering an injury for his team, a girl fighting against harassment or junior resisting from being ragged by his seniors at a hostel.
While speaking about the new campaign ahead of season eight of the competition, Sanjog Gupta, Head – Sports, Star and Disney India said, “We are thrilled to bring back vivo Pro Kabaddi League after a 2-year hiatus. Kabaddi has strong following among millions of fans who missed the sport during the pandemic and can now re-engage with #LePanga. The campaign celebrates the indomitable human spirit which has to overcome all kinds of challenges, big and small. We believe Kabaddi exemplifies this very spirit in its gameplay as the raider dares to enter the opposition team’s half of the mat and takes on many defenders to triumph. Winning in life as in Kabaddi needs us to press forward with belief and take challenges head on. ‘Jo Bhidega toh Badhega’ stands for this common truth“
He added, “The action-packed sport requires quick thinking, situational awareness, swift moves and a daring attitude, which combined with Disney-Star’s unrivalled and innovative coverage makes it a compelling watch.”
The Vivo PKL season 8 will be played at a single venue in Bangalore. The opening game will be played between U Mumba and Bengaluru Bulls.