The smartphone brand will use its FIFA World Cup 2022 rights, including the emblem and official brand IDs, to interact with fans of football throughout the world.
Yogendra Sriramula, Director- Brand Strategy, Vivo India said, “This collaboration with the FIFA World Cup Qatar 2022 is a defining moment for Vivo. Football, termed as the ‘Beautiful Game’ has the power to bring joy to billions around the world and bring them together regardless of their age, race, gender, culture, or nationality.
“Indeed, it has a global reach, and has the ability to influence billions across the globe, making the FIFA World Cup an apt stage for the company, as we expand our presence across more than 60 countries and regions across the globe. This partnership reflects our value of promoting sports that help inspire millions and provide an experience for consumers worldwide.”
Vivo Communication Technology Co. Ltd., or Vivo, is a Chinese multinational technology firm based in Dongguan, Guangdong, that designs and manufactures smartphones, smartphone components, software, and provides online services. The firm creates software for its phones, which it sells through its V-Appstore, with iManager incorporated in their Android-based OS, Funtouch OS in the global market and Origin OS in Mainland China and India.