Visa, a world leader in digital payments and a long-standing supporter of global football, has announced a multi-year partnership with breakthrough sensation Lamine Yamal.
The young football prodigy will serve as a global ambassador for the highly anticipated FIFA World Cup 2026, a pivotal alliance unveiled exactly one year before the tournament kicks off across Canada, Mexico, and the United States.
This strategic collaboration underscores Visa’s deep commitment to engaging fans worldwide and harnessing the unifying power of sport to foster connection and inclusion. Yamal, widely celebrated as one of the brightest young talents in the game, perfectly embodies the dynamism, excitement, and immense potential that Visa envisions for the future of football. His captivating performances and rapid ascent have made him a breakout global figure, resonating with diverse audiences across all demographics.
As a global ambassador, Yamal will be central to Visa’s extensive marketing campaigns and fan engagement initiatives leading up to and throughout the FIFA World Cup 2026. This partnership highlights Visa’s dedication to enriching the fan experience and providing unparalleled access to the world’s most beloved sport.
Commenting on the partnership, Andrea Fairchild, SVP of Global Sponsorship Strategy at Visa, said, “As we look ahead to FIFA World Cup 26™, we’re aligning with like-minded athletes and brands who share our vision for using football to uplift and unite. In Lamine’s case, it’s about honouring the sport’s legacy and giving back to the fans who power it.”
Lamine Yamal added, “Football is more than a game, it’s joy and a way to connect with people around the world. I’m proud to partner with Visa to share that passion and inspire people through sport.”
As the official payment technology partner of FIFA, Visa has consistently leveraged its global network to drive inclusion and access, from grassroots programs to the grandest stages of world football. This latest partnership with Lamine Yamal further solidifies Visa’s position at the intersection of innovation, passion, and global connectivity, as it continues to redefine possibilities for fans, players, and the future of the beautiful game.
