In a significant development for the forthcoming FIFA Club World Cup 2025, FIFA has announced a major partnership with Visa, the global leader in digital payments.
Visa has become an official payment technology partner for the inaugural expanded 32-team tournament, set to unfold across the United States from June 14 to July 13, 2025.
This collaboration underscores the growing prestige and commercial appeal of the revamped tournament, which aims to become the pinnacle of global club football. As the official payment technology partner, Visa is poised to enhance the tournament experience for millions of fans by providing seamless, secure, and innovative payment solutions at stadiums and fan zones. Spectators can also anticipate unique activations and exclusive access opportunities designed to bring them closer to the heart of the action.
This partnership deepens Visa’s long-standing and fruitful relationship with FIFA, which already encompasses flagship events like the FIFA World Cup, the FIFA Women’s World Cup, and numerous other global competitions. For this new club venture, Visa is expected to deploy its cutting-edge payment technology to ensure a smooth and convenient experience for attendees, while also curating exclusive programs for its cardholders and football enthusiasts.
Speaking on the announcement, FIFA Chief Business Officer, Romy Gai, said, “As a partner, Visa has played a standout role in growing the global game, and we’re excited to have them with us as the kick-off of this historic competition approaches.
“The FIFA Club World Cup 2025™ will transform the global club landscape. With the unsurpassed scale of Visa and its commitment to innovation, we’re proud to welcome another powerhouse brand that is perfectly aligned with the bold vision of this tournament.”
Frank Cooper III, Chief Marketing Officer at Visa, echoed this enthusiasm and added, “This addition to our partnership with FIFA underscores Visa’s commitment to football at every level, from grassroots to the grandest stages. We’re excited to take part in this groundbreaking tournament and to bring new experiences to our clients, cardholders and fans alike.”
Visa joins an esteemed roster of global brands, including Coca-Cola, Bank of America, AB InBev, and Hisense, that have already committed to the expanded FIFA Club World Cup, highlighting its significant commercial draw. The tournament, featuring 63 matches, will be broadcast globally by DAZN, ensuring free-to-air access for viewers worldwide, further amplifying its global reach.