The International Tennis Federation (ITF) has expanded and extended its partnership with Visa for the Davis Cup through the 2026 season, deepening the payments giant’s commercial footprint across one of tennis’ most prestigious international properties.
The renewed agreement will see Visa continue as the Davis Cup’s official payment partner while significantly increasing its visibility throughout the competition calendar. As part of the expanded deal, the company will now receive on-court branding rights during qualifying ties in addition to its existing presence at the Davis Cup Finals.
The enhancement reflects the ITF’s growing focus on maximising the commercial value of the Davis Cup beyond its season-ending Finals, with qualifying rounds providing exposure across multiple international markets and host cities throughout the year.
ITF Chief Executive Ross Hutchins said, “I am very proud that Visa are returning to the Davis Cup family with a partnership of major significance. We are delighted that Visa appreciated the value of the opening year Davis Cup relationship in 2025 and has agreed to vastly elevate the partnership in many ways.
“Partners like Visa are essential to the continued commercial growth of the competition, and I am excited by the momentum we are building this year. Premium global brands see value in partnering with our prestigious competition, and we are thrilled to be working with the team at Visa again this year.”
Dylan Leslie, Head of Sponsorships, Visa Europe, added, “The Davis Cup is a standout moment in the tennis calendar, known for its energy and global fanbase. As fans travel and engage with live sport in new ways, expectations are rising for more seamless experiences.
“Through our partnership, we’re helping meet those expectations while giving cardholders more ways to connect with the atmosphere and get closer to the action.”
Visa will also gain expanded fan engagement and activation opportunities across digital and on-site experiences, aligning with the company’s broader sponsorship strategy focused on global travel, live entertainment, and international consumer engagement.
The agreement also reflects a wider trend within international sport, where brands are seeking broader, year-round activation platforms instead of single-event visibility.
Visa remains one of the world’s most active sports sponsors, with an extensive portfolio that includes partnerships with Red Bull Racing, Newcastle United, Inter Miami CF, and the Asian Football Confederation.
The Davis Cup continues to be one of the most valuable international team properties in tennis, bringing together national teams from across the world in a multi-stage competition format overseen by the ITF.
