Visa, a worldwide pioneer in digital payments and FIFA‘s official partner, has announced an engagement with HDFC Bank, India’s top private sector bank, for the FIFA World Cup 2026.
Visa and HDFC Bank partnered to offer a limited-edition FIFA World Cup 2026 Visa Pixel Credit Card and an exclusive countrywide Spend & Win campaign, bringing Indian customers closer to the world’s most-awaited sports extravaganza. The FIFA World Cup 2026 was announced at a high-profile launch ceremony in Mumbai, featuring football great Michael Owen, highlighting the tournament’s worldwide significance and enthusiasm.
HDFC Bank’s limited edition FIFA World Cup 2026 Visa Pixel Credit Card is a digital-first, app-based credit card for new-age digital customers. It offers quick issuance, customisations, and smooth digital payments. The FIFA-themed card design will be accessible to existing HDFC Bank Pixel Play clients as well as new Pixel Play applications from April 11.
HDFC Bank clients may now watch live FIFA World Cup 2026 matches across all card portfolios, including Credit, Debit, and Business Cards.
The program converts regular payments into unforgettable football experiences, leveraging Visa’s worldwide collaboration with FIFA and its secure payments network.
The alliance features an exclusive Spend & Win campaign spanning HDFC Bank’s card portfolio, comprising Credit Cards, Debit Cards, Business Cards, and Forex Prepaid Cards. Eligible spends unlock a range of aspirational rewards, including FIFA World Cup 2026 match packages, FIFA-themed staycations, Official FIFA merchandise, and shopping and lifestyle vouchers. The initiative enables supporters to interact with the event beyond matchdays by incorporating football enthusiasm into everyday shopping and digital payments.
Mr. Ashish Parthasarthy, Group Head – Branch Banking, Payments, Treasury, Liability Products, Marketing, Virtual Channels and Infrastructure, said, “As India’s leading credit card issuer, we are delighted to partner with Visa to bring together the thrill of the FIFA World Cup and the seamless convenience of digital payments to millions of customers. Through this collaboration, we are elevating the fan experience with exclusive privileges and our specially crafted limited-edition HDFC Bank Pixel Play Credit Card. We are committed to offering our cardholders unparalleled opportunities to engage with the tournament, celebrate their passion for football, and enjoy exceptional value throughout the FIFA World Cup 2026.”
Rishi Chhabra, Country Manager, Visa India, said, “With Visa’s enduring worldwide partnership with FIFA, we are proud to bring the excitement of the FIFA World Cup 2026™ to fans across India in a truly inclusive way. Our nationwide collaboration with HDFC Bank transforms everyday payments – across all card portfolios into access points for extraordinary global experiences. It’s about making the world’s biggest sporting moments more accessible, secure, and rewarding for Indian consumers.”
This effort aligns Visa and HDFC Bank’s dedication to innovation, customer engagement, and sports-led experiences, enhancing their leadership in the convergence of global sport, digital payments, and lifestyle rewards. Visa and HDFC Bank are changing how Indian fans enjoy the FIFA World Cup 2026, bringing them closer to the game, glory, and the most important moments.
