The partnership, according to the platform, will provide an exclusive opportunity to leverage the batsman’s popular cricketing moments in the form of NFTs and allow fans to purchase and trade them. Rario allows fans to buy and trade NFTs of their favourite cricketers and international leagues on the platform.
Speaking about the partnership, Virender Sehwag said, “During my playing days, I always tried to think out of the box and come up with innovative solutions to improve my performance on the field and engage with my fans. This is why I am thrilled to join this journey with Rario, which is set to change the way fans interact with cricket. Until a few years ago, one couldn’t have imagined it would be possible for fans to do more than watching the game from the stands or on television. With NFTs, they can participate and own historical moments in cricket, which is incredible. I believe this is a great step for me to be closer to my fans.”
Rario Co-founder and CEO, Ankit Wadhwa said, “Virender Sehwag is undoubtedly a legend of the game and it is a matter of immense pride for us to have him represent Rario officially. We all have memories of Viru’s mega innings of 200s and 300s and I doubt any of us have seen a more fluent player in our lifetime. With this partnership, we will be exclusively launching Virender Sehwag’s NFT videos, cards and memorabilia – must-haves for his millions of fans and followers! We are entering a new era of cricket fandom and digital cricket entertainment and we are excited to see Virender Sehwag leading from the front in this evolution as he did with his bat.”
Rario signed a bunch of top cricketers in 2021, including Zaheer Khan, Smriti Mandhana, AB de Villiers, Shakib Al Hassan, Rishabh Pant, Shafali Verma and Faf du Plessis. Rario also acquired exclusive NFT rights to the Caribbean Premier League, Abu Dhabi T10 League, and Lanka Premiere League.
Rario is a community of cricketers and fans who have come together to enjoy the sport in this new digital avatar.