One of India’s leading ed-tech companies, Great Learning has roped in World #1 batsman Virat Kohli as their brand ambassador. Virat is the top endorsed celebrity in the country and will now lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning.
The new campaign of the brand, Power Ahead focuses on the importance of lifelong learning and showcases the impact of quality learning at the right time in shaping up the future and careers of students and professionals.
Great Learning has so far delivered over 30 million hours of transformational learning from over 140 countries by helping them upskill in technologies like Artificial Intelligence, Machine Learning, Data Analytics, Cloud Computing, Cybersecurity, Digital marketing and more.
The brand is an associate sponsor on Disney+ Hotstar and will be launching a multi-film campaign with Virat during IPL 2020. The film mainly emphasizes on Virat, resonating brand’s philosophy of continuous learning in order to be the best in the business and at the top.
Great Learning has also launched its first TV campaign earlier this month, promoting the idea that those who learn are the ones who get ahead in their careers and lives.
Virat is one of the most followed celeb across the country. He is truly an inspiration for the youth of the country because of his hard work and commitment.
With this strategic partnership, Great Learning wants to take the opportunity to send out a strong message and create an impact in the society by empowering the youth and providing them a platform to learn and upgrade their skills.