Call him the Indian skipper or an International figure, Virat Kohli has so much versatility in his persona. With millions of fans across all social media platforms, Kohli is a brand himself. No doubt that the celebrated personality is a face of many brands. Given the fandom he has, he serves as a potential person to help brands reach their respective target audience.
His ever increasing followership along with a simultaneous surge in the association of brands, Kohli’s brand value has increased manifolds. In a recent evaluation conducted by Checkbrand, an online sentiment analysis company which analyses brands on the basis of 360 online sentiment approach, Virat Kohli has the highest brand value among Indian cricketers based on social media engagement for the period August-October 2020.
With Rs 3.28 billion, Kohli tops the brand value list. He is then followed by Sachin Tendulkar at Rs.1.67 billion, MS Dhoni at Rs.1.24 billion, and Rohit Sharma at Rs.0.96 billion.Besides, Kohli even surpassed Yuvraj Singh and Sachin Tendulkar on the parameters of brand score. Kohli has brand score of 43.94 followed by Yuvraj Singh (40.40) and Sachin Tendulkar (37.51).
However, the most trending (Twitter, Google Search, Wiki, YouTube etc) player was Yuvraj Singh in this period (1622), followed by Rohit (1591) and Kohli (1574), Harbhajan (1376) and Parthiv Patel (1362). Kohli notches top position when it comes to engagement on social media at 1.1 lakh. MS Dhoni follows next at 1.02 lakh, Rohit at 0.80 lakh, Kapil Dev at 0.51 lakh and Hardik Pandaya at 0.40 lakh.
As per statistical reports, top three positions are undertaken by former cricketers when it comes to mentions. Kapil has the highest mentions in the last quarter – 8.8 lakh, Dhoni – 6.2 lakh, Irfan Pathan – 4.27 lakh, and Kohli – 3.45 lakh.The 32-year-old is not only an on field sensation but leads in the off-field arenas too. Recently, on Monday, Virat Kohli was also adjudged as the ICC Male Cricketer of the Decade.
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