Vikram Solar Limited, one of India’s major solar photovoltaic (PV) module producers and Kolkata Knight Riders‘ (KKR) official clean energy supporter, has reached unprecedented heights by combining technology with a strong sense of social responsibility.
Leveraging the thrill of the cricket season, for every six sixes hit by KKR players this season, the firm will directly contribute to the solarisation of households throughout the nation, signifying a significant step forward in the fight for renewable energy and community empowerment. The winners of this program are chosen through a contest held on Vikram Solar’s social media platforms.
At the heart of these efforts is a profound commitment to both environmental sustainability and community. Vikram Solar’s environmentally concerned activities extend beyond the cricket pitch. The business recently carried out a tree-planting project at its Falta location in West Bengal. In a moving homage to each KKR player’s spirit and dedication, twenty-four youngsters (the ‘Sunshine Ambassadors’ aged 6 to 12) planted seedlings in their memory. This green gesture represents appreciation, thanks, and a shared commitment to a sustainable future.
At a recent occasion, these young participants were able to meet the players and present them with a unique certificate. Each certificate had a unique QR code, allowing individual Knight Riders to monitor the growth and effect of their trees. This interactive, technology-enabled component exemplifies a modern, forward-thinking approach to sustainability, encouraging a real-time, personal connection to the environment.
Gyanesh Chaudhary, Chairman and Managing Director of Vikram Solar, said, “These initiatives are about creating a ripple effect that extend far beyond the cricket season. They are about driving change in how we approach energy and the environment. By enabling people to directly engage with the environmental initiatives, Vikram Solar is building a bridge between the virtual and real world, pushing the boundaries of traditional sustainability efforts.
“Our vision is of a solar powered nation. Through these efforts we aim to not only change the way people think about energy but also give back to communities in a way that is impactful, inclusive, and future-forward. As Vikram Solar continues to innovate and lead by example, our efforts stand as a testament to the power of collaboration, technology, and community in shaping a brighter, more sustainable future.”
Mr. Venky Mysore, CEO of Kolkata Knight Riders, said, “Cricket has always been more than just a game for us at KKR – it’s about creating positive impact beyond the boundaries. Our partnership with Vikram Solar represents our shared vision of a sustainable future, where sixes hit by our players now power homes across India. The tree planting initiative involving young Sunshine Ambassadors beautifully connects our players with environmental stewardship. We’re proud to collaborate on these innovative efforts that harness the popularity of cricket to drive meaningful environmental and social change.”