The consumer electronics retailer, Vijay Sales, has appointed former Indian cricket team captain and head coach, Rahul Dravid, as its brand ambassador, adding the cricketing icon to its marketing strategy as the company seeks to strengthen its consumer proposition and expand its national footprint.
The partnership will see Dravid feature in a 360-degree campaign across television, digital and social media, as well as Vijay Sales’ retail stores. He will also appear in category-led and festive campaigns during the year, giving the association a sustained presence across the retailer’s consumer touchpoints.
The association is anchored around the consumer electronics retailer’s brand proposition, “Delivering Apnapan”, which seeks to emphasise trust, personalised advice and long-term customer relationships. Dravid’s reputation for consistency, reliability and understated leadership closely aligns with the values the retailer wants to communicate.
Speaking on the association, Nilesh Gupta, Director, Vijay Sales, said, “Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase – that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth.”
Rahul Dravid added, “Some brands become part of people’s lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind ‘Delivering Apnapan.’ I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead.”
The appointment further expands Dravid’s extensive brand portfolio. His current associations include Colgate Total, Paradeep Phosphates, buildAhome, Freedom Refined Sunflower Oil, UNIQLO, Grundfos, Hexaware Technologies and Alpex Solar.
The partnership also comes as the retail chain expands its presence in Bengaluru, where it operates seven stores, including a 28,000-square-foot flagship in Marathahalli. Dravid’s strong association with Karnataka adds a regional dimension to a partnership designed for a wider national audience.
Founded in 1967, Vijay Sales has grown from a single Mumbai outlet into an omnichannel retailer with more than 170 stores and over 10,000 products across multiple consumer-electronics and appliance categories.
By aligning its “Delivering Apnapan” proposition with one of India’s most recognisable symbols of dependability, the electronics chain is using Dravid not merely as a celebrity endorser, but as a vehicle to reinforce its broader brand identity and growth ambitions.
