Victory Capital bags naming rights deal for Spurs Performance Center

Victory Capital has also joined San Antonio Spurs and the Performance Center as their official investment partner.

The parent company of San Antonio Spurs, Spurs Sports & Entertainment (SS&E) and Victory Capital Holdings Inc. have signed the dotted lines with Victory Capital Management Inc.

In this development, the capital market company has acquired multi-year naming rights for the team’s new performance centre being constructed at The Rock at La Cantera.

Victory Capital has also joined San Antonio Spurs and the Performance Center as their official investment partner. With $153 billion in assets under management as of December 31, 2022, Victory Capital, a worldwide investment management company, moved its corporate headquarters to San Antonio in 2019. When finished, the brand-new “Victory Capital Performance Center” will house a cutting-edge training facility for San Antonio Spurs and is expected to debut in the late summer of 2023.

The new Victory Capital Performance Center will prominently display the Victory Capital emblem on its roof, and it will also be used in other locations all over the building, such as the practice courts. Off the court, San Antonio Spurs and Victory Capital will work together on initiatives to advance financial well-being in the city.

Victory Capital Performance Center is slated to be the first widespread training base in professional sports and one of the biggest mass-timber development constructions in Texas, thus the innovation will go beyond player performance. For the project, SS&E is dedicated to sustainable development. The Performance Center will use mass timber construction in addition to solar energy and particular building components that reuse and consume less water.

San Antonio Spurs’ basketball operations will be located in the new Victory Capital Performance Center, which has 134,000 square feet and includes some of today’s most cutting-edge advancements in sports technology and performance. The Performance Center will be unique among professional training facilities thanks to its motion capture shooting lab, environmental training room, hydrotherapy pools, sensory deprivation tank, team dining room, and performance kitchen. Fans can take a guided trail through the Performance Center to see a day in the life of a Spurs player from behind the scenes.

RC Buford, Chief Executive Officer for SS&E, said, “Our 50-year legacy is interwoven with San Antonio’s rich history and through this partnership with Victory Capital, we are excited to continue investing in the future of the Spurs and the city of San Antonio. Victory Capital is a leader among the next generation of companies that are choosing to move their businesses to San Antonio. Through our shared values and desire to invest in important life skills, such as financial wellness, we are striving to have a transformative impact on the communities we serve for generations to come.”

Individual investors, intermediaries, retirement plans, and international institutions can choose from a wide range of financial products offered by Victory Capital.

David Brown, Victory Capital Chairman and CEO, commented, “We welcome the opportunity to work with an elite organization with a winning track record and a commitment to giving back to the San Antonio community. The Spurs organization is well known for its performance-driven and team-oriented culture, which are values that we share. We are proud to join the Spurs family and put our name on a cutting-edge facility that exemplifies innovation and highlights the future of this vibrant city.”

Related Articles

Latest Articles